Revellers are being urged to enjoy themselves, BUT stay safe this weekend.
Humberside Police has launched a campaign reminding partygoers of drinking too much.
Adverts will be run on screens in pubs and clubs across North East Lincolnshire as a warning about not overindulging during the Bank Holiday weekend.
Police say that there has been an increase in alcohol-related incidents during August over the past two years.
North East Lincolnshire’s licensing officer, Ken Stone, said: “Most people plan to go out and have good time with friends. However, drinking irresponsibly can result in you getting into any number of situations, some of which may leave you injured, facing a criminal offence, or even worse.
“I work very closely with both licencees at local venues and the door staff operators to make North East Lincolnshire a safe and enjoyable area to enjoy a drink.
“This is not something we can do on our own, however, and I would ask those going out in the area – particularly over the bank holiday weekend – to take some responsibility for their own safety.
“I want people to know their own limits when drinking alcohol on an empty stomach, as this greatly reduces your tolerance to alcohol. Please take note of some of the suggestions and enjoy your nights out.”
As well as adverts in pubs and clubs, images from the campaign – which is titled Who’s Going Out Tonight? - will be featured on posters, beer mats and smoking bins.
The film advert – which will also be shown on television – shows two drinkers who are enjoying some drinks but become volatile and violent when they have had too much alcohol.
Police have also launched a website, www.onetoomany.org.uk, which shows the advert and offers advice.
Councillor Steve Beasant, portfolio holder for community safety and public protection, said: “This campaign shows in stark and convincing terms just what dangers can arise from excessive drinking.
“By working in conjunction with the police’s licensing team and the council’s trading standards and licensing team, the partnership will be educating people that, with care, they can enjoy a bank holiday to remember for all the right reasons.”
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